LIQUID I.V. X RING POP

Enter the ultimate hydration-celebration duo: Liquid I.V. x Ring Pop Sugar-Free flavor. This partnership let us enter the wedding space in a way only these two brands could. To make the campaign truly POP, we positioned the new flavor as the go‑to plus one for every YES moment. We brought this to life through bold celebratory visuals and playful, joy‑forward messaging across TV, Digital, Social, Influencer, CRM, and OOH.

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YES IT’S FLO

For some extra energy, we invited global pop sensation, FLO as the voice of the campaign. Their summer single “Remedies” dropped in tandem with our flavor launch, turning the moment into a full‑on summer movement powered by celebration, music, and community.