The One Show: The Young Ones Finalist (2018)

Objective:

Motivate Millennials to actively separate fake news from credible news sources. Many millennials mistake information they see on social media as fact without checking the source. This campaign is to remind people, friends don’t fact check before posting, retweeting, etc.

Print:

Faux Newspapers:

Release faux newspapers on news stands in major cities, in order to deliver the message: Your friends don’t fact check, but thankfully newspapers do.

Social:

Change Vox’s current voice on Twitter to a comedic but still informational tone of voice.

Art Director: Spencer Kupish

Writer: Erin Roughan