ROGAINE BRAND REFRESH

For decades, Rogaine was the leading hair growth brand. But with new players like Hims and Keeps targeting a younger, broader audience, it was time for Rogaine to make some changes.

We needed to reposition it as a modern, essential daily haircare solution to stay relevant and competitive. This brand refresh featured a photoshoot with young, diverse talent and updated messaging to position Rogaine as the top choice for both men and women to prevent and treat hair loss.

Client

Rogaine

Company

Oliver Agency

Project Date

2022

Role

Copywriting, Brand Identity