UNWELL HYDRATION LAUNCH CAMPAIGN 

Hydration with Benefits

In January 2025, Alex Cooper, host of Call Her Daddy and founder of The Unwell Network, debuted Unwell Hydration—the first hydration drink made for women. As the #1 Spotify podcast among women globally, Alex was the perfect force to shake up the male-dominated hydration market. 

Unwell’s brand represents everything missing in today’s hydration space—authenticity, empowerment, and unhinged attitude. To capture Alex’s unfiltered and unapologetic personality, we created the campaign tagline: "For Every Version of You." To bring this to life visually, we needed a dynamic photoshoot that showcased Alex’s multifaceted lifestyle. 

We kicked off the launch with an OOH campaign featuring relatable taglines and visuals that show hydration isn’t just for elite athletes—it’s essential for every imperfect, everyday moment.

Client

Unwell Hydration, Nestle

Company

Reach Agency

Project Date

2025

Credits

Creative Director: Rachel Theberge & Ty Seecof
Art Director: Jess Uhren
Copywriter: Erin Roughan