NEUTROGENA: VIRAL OR VITAL CAMPAIGN

With the help of social media, anyone can be an “expert” and give “professional” advice to their loyal followers. Unfortunately, trending beauty hacks aren’t dermatologist recommend and more often than not cause more harm to our skin than good. Just because it’s viral doesn’t mean it works.

With a cast of celebrity, influencer, derm talent, and stand out creative, we launched the "Viral or Vital" campaign for Neutrogena, the #1 dermatologist-recommended brand, to bust skincare myths and highlight what really matters for our skin. The campaign went live across social media and OOH creative at the world’s largest dermatologist conference, AAD in San Diego.

MOBILE QR CODE 

EV billboard shuttles picked up convention goers around SD with QR codes to lead riders to our Instagram with product recommendations, interactive “viral or vital” quizzes, and influencer content from the event.